Top 10 Kawaii Back-to-School Essentials You Can Only Find in Japan

Back-to-school season is here—and what better way to start fresh than with adorable, high-quality Japanese school supplies? 🎒✨
Japan is famous for its stationery and character goods, and students (and even working adults!) love collecting items that make everyday school or office life a little more fun.

If you’re outside Japan, don’t worry—you can still get your hands on these must-haves through our online store or by using our personal shopping service, where we shop for you directly in Japanese stores. 💖

Here are the top 10 kawaii back-to-school essentials you’ll want on your desk this year:

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1. Character Pencil Cases

From Sanrio cuties like Hello Kitty and Kuromi to Pokémon favorites, Japanese pencil cases are designed with extra compartments and playful details. They’re practical and super stylish!

Lihit lab. Packing Organizer, PuniLabo x SANRIO CHARACTERS Stand Pen Case

2. Plush Keychains & Bag Charms

Turn your school bag into a kawaii statement piece with fluffy mascots and character charms. In Japan, it’s common to accessorize bags this way—and it’s an instant mood booster.

Nakajima 196170-24 SN Pressed Sneaker KR PK

Hello Kitty Red Sneaker Keyring

3. Japanese Notebooks & Folders

Brands like Kokuyo and Campus are known worldwide for smooth paper and clever designs. Pair them with your favorite character cover for extra cuteness.

Sanrio Square Ring Notebook Talking Tea Time/Mint

Green Flash A4 Zip File Miffy Letter BM-033

4. Erasable Pens & Colorful Markers

Japanese pens are next-level—think erasable ink, pastel highlighters, and dual-tip markers. Perfect for neat notes and bullet journaling.

Showa Note 914729004 Frixion Ball 3 Slim Pocket Monster B Pattern

Ohuhu Illustration Marker, Brush, Bold Point, 48 Pastel Colors, Light Colors, Sanrio x Ohuhu Collaboration

5. Lunch Boxes & Bento Accessories

Back-to-school means bento time! 🍱 Japan has endless kawaii bento boxes, food picks, and lunch bags that make lunchtime fun.

San-x Rilakkuma KA17301 Lunch Market, 2-Piece Lock, Lunch Box with Chopsticks

San-X Sumikko Gurashi Soft Lunch Box KA23002

6. Washi Tape & Stickers

Decorate notebooks, planners, or even your phone case with kawaii stickers and washi tape. Collecting these is practically a hobby in Japan!

Sanrio Hello Kitty 90’s Tile Sticker

7. Planners & Schedulers

Stay organized the kawaii way with Japanese planners that often feature weekly/monthly layouts plus stickers to customize your schedule.

2026 Notebook, B6, Comic Design Diary, Moomin/Comic Design

Sunstar Stationery Koupen-chan 2026 Planner, Starts October 2025, Monthly A6, Flyer 133959

8. Eco-Friendly Water Bottles

Cute and sustainable! Many bottles come in themed designs (Sanrio, Ghibli, Pokémon) and are perfect for staying hydrated throughout the school day.

Skater PTY5D Little Twin Stars Kiki Lala Unicorn Collection Jewelry Water Bottle 500 ml

9. Backpacks & Tote Bags

From classic randoseru-inspired styles to modern character totes, Japanese bags are built to last while looking adorable.

Marimo Craft Backpack, A4 Size, Large Capacity (18L), Water-Repellent, Plenty of Pockets, for Men and Women, School, Commuting, Travel, Adults, Students, and Kids, Cute Character Design, snoopy0459

10. Surprise Lucky Bags (Fukubukuro)

For the adventurous student—grab a mystery bundle full of kawaii supplies. You never know what treasures you’ll get! 🎁 

Check TokuDeals Omakase Stationery Mystery Box for our mini but magical bundle of handpicked stationery surprises straight from Japan. You can either subscribe for monthly stationery surprises from Japan or just try it one time first. 

 

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💡 How to Shop These Back-to-School Essentials Abroad
Living outside Japan doesn’t mean you’ll miss out! At TokuDeals, we offer:

• 🛍️ A curated online store with ready-to-ship items.

• 🎥 Live shopping events where you can see the newest releases in real time.

• ✨ Personal shopping services—tell us what you want, and we’ll shop for you directly in Japan.

Start your school year the kawaii way—you deserve supplies that spark joy every single day! 🌸