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Shisui Premium Outlets Shopping Guide: Kawaii Stores Near Narita Airport
Shisui Premium Outlets Shopping Guide: Kawaii Stores Near Narita Airport
If you're looking for kawaii shopping near Narita Airport, Shisui Premium Outlets is one of the best places to visit. Located in Chiba Prefecture, just about 15 minutes from Narita International Airport, this outlet mall offers more than 200 stores with discounted prices on popular Japanese and international brands.
While many visitors come for fashion and sports brands, Shisui Premium Outlets is also a great destination for cute Japanese products, character merchandise, and kawaii fashion.
Whether you're a Hello Kitty fan or simply love Japanese cute culture, here’s a guide to the best kawaii shopping spots at Shisui Premium Outlets.
About Shisui Premium Outlets
Shisui Premium Outlets is a large outdoor shopping complex designed like an American-style outlet mall. Visitors can shop major brands while enjoying restaurants, cafés, and relaxing walking areas.
Because of its close location to Narita Airport, many travelers visit the outlets before their flight or shortly after arriving in Japan.
Highlights include:
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Over 200 outlet stores
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Discounted prices on well-known brands
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Restaurants and cafés
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Easy access from Narita Airport
Best Kawaii Stores at Shisui Premium Outlets
Here are some of the best places to find cute items and character-themed products.
Sanrio Outlet Store

One of the most popular kawaii shops at Shisui is the Sanrio Outlet Store. Fans of Hello Kitty and other Sanrio characters will find a wide selection of discounted merchandise.

Items you can find include:
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Hello Kitty plush toys
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Kuromi accessories
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My Melody bags and pouches
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Cinnamoroll stationery
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Sanrio character keychains
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Cute home goods and mugs

The outlet often carries past collections and discounted items, making it a great place to buy affordable Sanrio souvenirs from Japan.
Check our guide
Samantha Thavasa Outlet
The Samantha Thavasa Outlet is another favorite for visitors who love cute and feminine fashion.

This Japanese brand is known for:
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Stylish handbags
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Cute wallets and accessories
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Collaboration items with popular characters

Some Samantha Thavasa collections feature collaborations with Disney, Sanrio, and other character brands, making them perfect for kawaii fashion lovers.
Gelato Pique
If you love cozy and adorable clothing, Gelato Pique is a must-visit store.

This popular Japanese brand specializes in:
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Soft loungewear and pajamas
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Cute pastel designs
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Comfortable blankets and accessories

Gelato Pique is especially popular for its character collaborations, which sometimes include Pokémon, Nintendo characters, and other cute designs.
Other Cute Finds at Shisui Premium Outlets
Beyond these stores, shoppers can sometimes find kawaii or character-themed items at other shops around the outlet mall. Seasonal collections and collaborations often appear throughout the year.

Keep an eye out for:
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Character collaboration collections
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Cute accessories and bags
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Unique Japanese souvenirs

Because outlet inventory changes frequently, each visit may reveal new surprises.
Best Things to Buy at Shisui Premium Outlets
Visitors often look for unique souvenirs and deals while shopping at the outlets.
Popular items include:
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Hello Kitty and Sanrio merchandise
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Japanese designer handbags
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Cute accessories and wallets
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Cozy Japanese loungewear
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Character collaboration products

Many items are available at outlet prices, making it a great opportunity to buy gifts before leaving Japan.
How to Get to Shisui Premium Outlets from Narita Airport
One of the biggest advantages of Shisui Premium Outlets is its convenient location.
Transportation options include:
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Direct shuttle bus from Narita Airport
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Train to JR Shisui Station followed by a shuttle bus
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Taxi or car (about 15 minutes)
Because of the short travel time, it’s an easy stop for travelers with a few hours before their flight.
Opening Hours:
Typically open daily from 10:00 AM to 8:00 PM, though hours may vary depending on the season or holidays.
Join Our Sanrio Live Shopping Events
If you can’t visit Shisui Premium Outlets in person, you can still shop with us online.
We host live shopping events directly from the Sanrio Outlet, where viewers can see the latest merchandise and request specific items during the livestream.
During our live events, you can:
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Discover the newest Sanrio outlet deals
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Request items featuring Hello Kitty, Kuromi, My Melody, or Cinnamoroll
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See products in real time before purchasing
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Shop authentic Sanrio merchandise from Japan
Follow our social media channels to find out when the next Sanrio live shopping event begins.
Check our live shopping events schedule here >> https://www.tokudeals.com/pages/lmu-live-shopping
Final Thoughts
For travelers who love cute Japanese culture and character merchandise, Shisui Premium Outlets is a fun and convenient shopping destination near Narita Airport.
With stores like the Sanrio Outlet, Samantha Thavasa, and Gelato Pique, visitors can discover adorable souvenirs, stylish accessories, and unique Japanese fashion at discounted prices.
If you’re visiting Narita or Chiba, adding Shisui Premium Outlets to your itinerary is a great way to enjoy some kawaii shopping before heading home.
