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10 of the Best Hello Kitty Collaborations of All Time

Angeli Aquines·June 21, 2025
Hello Kitty xBruno Mars Collaboration with this cute Hello Kitty T-shirts

Since her debut in 1974, Hello Kitty has grown from a simple coin purse mascot into a global fashion icon. Known for her charm, simplicity, and instantly recognizable red bow, Hello Kitty is one of the most beloved characters in the world—and her collaborations prove it.

From high-end fashion houses and streetwear legends to tech brands and anime franchises, Hello Kitty has teamed up with dozens of names over the decades, creating some of the most memorable products in pop culture.

At TokuDeals, we’re a Japan-based kawaii personal shopping service. We help fans around the world buy exclusive Hello Kitty items from Japan—especially those that never make it to overseas stores.

Ready to see the cutest and coolest collabs ever? Let’s dive in. 👇



1. Hello Kitty x Bruno Mars


Hello Kitty and Bruno Mars teamed up for a special anniversary event that mixed music, fashion, and fun. It wasn’t just about selling merch — it was a full experience, with themed food, drinks, and exclusive items at the Hello Kitty Cafe in Las Vegas. This collab was all about celebrating, connecting with fans, and bringing two huge names in pop culture together in a fun, unexpected way.

10 of the Best Hello Kitty Collaborations of All Time Since her debut in 1974, Hello Kitty has grown from a simple coin purse mascot into a global fashion icon. Known for her charm, simplicity, and instantly recognizable red bow, Hello Kitty is one of the most beloved characters in the world—and her collaborations prove it. From high-end fashion houses and streetwear legends to tech brands and anime franchises, Hello Kitty has teamed up with dozens of names over the decades, creating some of the most memorable products in pop culture. At TokuDeals, we’re a Japan-based kawaii personal shopping service. We help fans around the world buy exclusive Hello Kitty items from Japan—especially those that never make it to overseas stores. Ready to see the cutest and coolest collabs ever? Let’s dive in. 👇 1. Hello Kitty x Bruno Mars Hello Kitty and Bruno Mars teamed up for a special anniversary event that mixed music, fashion, and fun. It wasn’t just about selling merch — it was a full experience, with themed food, drinks, and exclusive items at the Hello Kitty Cafe in Las Vegas. This collab was all about celebrating, connecting with fans, and bringing two huge names in pop culture together in a fun, unexpected way. Hello Kitty x Bruno Mars Collaboration featuring our Personal Shopper Riri 2. Hello Kitty x Starbucks One of the most highly anticipated collaborations, the Hello Kitty x Starbucks. The collection featured adorable tumblers, mugs, plushies, and accessories showcasing Hello Kitty as a barista or surrounded by sweet treats. While this release surprised fans by launching in Starbucks stores in the Philippines, it wasn’t made widely available elsewhere—causing a frenzy among collectors. Thanks to the TokuDeals Philippines-based team, we were able to secure these exclusive items and ship them internationally to our customers. Whether it’s Japan-only or surprise regional drops like this one, we go the extra mile to make sure you can collect the rarest Hello Kitty collabs, no matter where they launch. TokuDeals Philippines team secures rare Hello Kitty x Starbucks merch for international fans 3. Hello Kitty x Samantha Vega (Sanrio) Converse gave their classic Chuck Taylor shoes a fun makeover with Hello Kitty designs. They added bright colors, bows, and playful graphics to the iconic sneakers. This wasn’t just a kids’ collection — it was also for adults who grew up loving Hello Kitty and wanted to bring a bit of childhood fun into their everyday outfits. The collection mixed classic style with a fun, nostalgictwist that really stood out. Hello Kitty (Sanrio) X Samantha Vega pastel handbags featuring Hello Kitty (Sanrio) designs 4. Hello Kitty x A Bathing Ape (BAPE) – Streetwear Goes Kawaii A bold and edgy mix of Harajuku street style and Sanrio sweetness, the Hello Kitty x BAPE collection brought together two iconic cultures. From camouflage Hello Kitty hoodies to BAPE tees with Baby Milo and Hello Kitty, this collab made serious waves in the fashion world. : Hello Kitty and BAPE camo hoodie from Harajuku streetwear collab. Hello Kitty and BAPE Japan-exclusive BAPE collection. 5. Hello Kitty x MCM Luxury brand MCM gave Hello Kitty a stylish makeover with their high-end bags and accessories. The items had MCM’s classic logo patterns, but with Hello Kitty’s face and bow added for a fun twist. It was a bold mix of cute and luxury, and it really stood out in the world of designer fashion. This collab proved that Hello Kitty can be chic and classy — not just playful and fun. : Luxury kawaii accessories from the Hello Kitty x MCM collab 6. Hello Kitty x Kate Spade This timeless collaboration combined New York elegance with Tokyo cuteness. The Hello Kitty x Kate Spade line featured handbags, wallets, and accessories in bold red, white, and pink with signature bows and polka dots. These limited-edition bags are collector’s items, and many were only sold in Japan and online for a short time. Elegant Hello Kitty x Kate Spade purse from limited Japan release 7. Hello Kitty x Seiko The Hello Kitty x Seiko collaboration perfectly blends Japanese precision with Sanrio sweetness. These limited-edition watches are more than just accessories—they're wearable pieces of art. Featuring elegant dials adorned with Hello Kitty motifs, subtle bows, and soft color palettes like rose gold and pastel pink, each timepiece is designed with collectors in mind. Close-up of a Hello Kitty x Seiko watch 8. Hello Kitty x Forever 21 Forever 21 released a super cute and affordable Hello Kitty collection that included clothing, accessories, and even home items. With bright prints and pastel colors, it was a hit among younger shoppers — especially those into Y2K fashion and TikTok trends. This collab made it easy for fans to add Hello Kitty to their closet without breaking the bank, and everything was perfect for posting on social media. Hello Kitty x Forever 21 Y2K-style collection. 9. Hello Kitty x Adidas Adidas and Hello Kitty collab came together to create stylish and sporty sneakers that fans couldn’t get enough of. The highlight was the Gazelle Indoor shoes, which featured Hello Kitty’s signature bow and cute colors like black and red. These were released as part of her 50th anniversary and quickly sold out. The collab showed that Hello Kitty still has a place in today’s fashion, especially in the world of trendy sneakers and activewear. : Sanrio-themed Adidas sneaker close-up with Hello Kitty’s bow. 10. Hello Kitty x Tamagotchi – ’90s Nostalgia With a Kawaii Upgrade Hello Kitty joined forces with Tamagotchi to create a digital pet experience like no other. In this collaboration, Hello Kitty helps raise your pet—feeding them, cleaning up, and even gifting them apples and milk bottles. The devices came in several shell designs, many of which were exclusive to Japan, including red bow and pastel pink versions. This nostalgic collab is a must-have for anyone who grew up with Tamagotchis and wants a Sanrio twist on the experience. Exclusive Japan Hello Kitty x Tamagotchi device with kawaii design. How to Buy Hello Kitty Collaborations from Japan Whether you’re looking for an ultra-rare Kate Spade purse, a Seiko Hello Kitty watch, or limited-edition BAPE streetwear, TokuDeals is your go-to personal shopper in Japan. We help international fans: Find Japan-only collabs Shop at Sanrio stores, BAPE, Pokémon Center, UNIQLO, and more Pack and ship your kawaii haul safely worldwide Need something specific? Just message us with what you're looking for! Shop With TokuDeals – Your Kawaii Personal Shopper in Japan Ready to start your Hello Kitty collection? Whether you’re hunting for a rare bag, figure, or fashion piece, we’ve got your back.

Hello Kitty x Bruno Mars Collaboration featuring our Personal Shopper Riri


2.  Hello Kitty x Starbucks 

One of the most highly anticipated collaborations, the Hello Kitty x Starbucks.  The collection featured adorable tumblers, mugs, plushies, and accessories showcasing Hello Kitty as a barista or surrounded by sweet treats. While this release surprised fans by launching in Starbucks stores in the Philippines, it wasn’t made widely available elsewhere—causing a frenzy among collectors. 

Thanks to the TokuDeals Philippines-based team, we were able to secure these exclusive items and ship them internationally to our customers. Whether it’s Japan-only or surprise regional drops like this one, we go the extra mile to make sure you can collect the rarest Hello Kitty collabs, no matter where they launch.

TokuDeals Philippines team secures rare Hello Kitty x Starbucks merch for international fans


3. Hello Kitty x Samantha Vega (Sanrio)

One of the most beloved Japan-only collaborations, Hello Kitty’s partnership with fashion brand Samantha Vega was a dream come true for kawaii-loving fashionistas. Samantha Vega is known for its trendy handbags seen everywhere in Shibuya and Harajuku, and their Hello Kitty collab didn’t disappoint. The collection included pastel-toned bags, heart-shaped purses, and cute matching pouches. These were often sold in limited-time events at department stores like Shibuya 109 or through pre-orders. 


 
Hello Kitty (Sanrio) X Samantha Vega pastel handbags featuring Hello Kitty (Sanrio) designs 

4. Hello Kitty x A Bathing Ape (BAPE) – Streetwear Goes Kawaii

A bold and edgy mix of Harajuku street style and Sanrio sweetness, the Hello Kitty x BAPE collection brought together two iconic cultures. From camouflage Hello Kitty hoodies to BAPE tees with Baby Milo and Hello Kitty, this collab made serious waves in the fashion world.

: Hello Kitty and BAPE camo hoodie from Harajuku streetwear collab.

  Hello Kitty and BAPE Japan-exclusive BAPE collection.


5. Hello Kitty x MCM

Luxury brand MCM gave Hello Kitty a stylish makeover with their high-end bags and accessories. The items had MCM’s classic logo patterns, but with Hello Kitty’s face and bow added for a fun twist. It was a bold mix of cute and luxury, and it really stood out in the world of designer fashion. This collab proved that Hello Kitty can be chic and classy — not just playful and fun.

Luxury kawaii accessories from the Hello Kitty x MCM collaboration 

6. Hello Kitty x Kate Spade

This timeless collaboration combined New York elegance with Tokyo cuteness. The Hello Kitty x Kate Spade line featured handbags, wallets, and accessories in bold red, white, and pink with signature bows.

These limited-edition bags are collector’s items, and many were only sold in Japan and online for a short time.

 Elegant Hello Kitty x Kate Spade purse from limited Japan release


7. Hello Kitty x Seiko

The Hello Kitty x Seiko collaboration perfectly blends Japanese precision with Sanrio sweetness. These limited-edition watches are more than just accessories—they're wearable pieces of art. Featuring elegant dials adorned with Hello Kitty motifs, subtle bows, and soft color palettes like rose gold and pastel pink, each timepiece is designed with collectors in mind.


Close-up of a Hello Kitty x Seiko watch 


8. Hello Kitty x Forever 21

Forever 21 released a super cute and affordable Hello Kitty collection that included clothing, accessories, and even home items. With bright prints and pastel colors, it was a hit among younger shoppers — especially those into Y2K fashion and TikTok trends. This collab made it easy for fans to add Hello Kitty to their closet without breaking the bank, and everything was perfect for posting on social media.

 Hello Kitty x Forever 21 Y2K-style collection.

9. Hello Kitty x Adidas

Adidas and Hello Kitty collab came together to create stylish and sporty sneakers that fans couldn’t get enough of. The highlight was the Gazelle Indoor shoes, which featured Hello Kitty’s signature bow and cute colors like black and red. These were released as part of her 50th anniversary and quickly sold out. The collab showed that Hello Kitty still has a place in today’s fashion, especially in the world of trendy sneakers and activewear.


Sanrio-themed Adidas sneaker close-up with Hello Kitty’s bow.


10. Hello Kitty x Tamagotchi – ’90s Nostalgia With a Kawaii Upgrade

Hello Kitty joined forces with Tamagotchi to create a digital pet experience like no other. In this collaboration, Hello Kitty helps raise your pet—feeding them, cleaning up, and even gifting them apples and milk bottles. The devices came in several shell designs, many of which were exclusive to Japan, including red bow and pastel pink versions. This nostalgic collab is a must-have for anyone who grew up with Tamagotchis and wants a Sanrio twist on the experience.

Exclusive Japan Hello Kitty x Tamagotchi device with kawaii design.


How to Buy Hello Kitty Collaborations from Japan

Whether you’re looking for an ultra-rare Kate Spade purse, a Seiko Hello Kitty watch, or limited-edition BAPE streetwear, TokuDeals is your go-to personal shopper in Japan.

We help international fans:

  • Find Japan-only collabs

  • Shop at Sanrio stores, BAPE, Pokémon Center, UNIQLO, and more

  • Pack and ship your kawaii haul safely worldwide

 

Shop With TokuDeals – Your Kawaii Personal Shopper in Japan

Ready to start your Hello Kitty collection? Whether you’re hunting for a rare bag, figure, or fashion piece, we’ve got your back.

 

Need something specific? Just message us with what you're looking for!

 



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